Social Media Policy – Part II
For a number of reasons, employers need to manage the use of social media by employees in the workplace. In this regard, did you know?
1. The Ontario Court of Appeal recently recognized the right to privacy.
2. Reviewing on a job applicant’s Facebook page without his or her consent can result in a complaint under the Ontario Human Rights Code.
3.It is unclear who retains ownership of business-related social media accounts, like an employee’s business Twitter account
Fun Facts on Social Media 1. Canada is the world’s biggest user of LinkedIn.
2. 85% of people want companies to engage with them via social media.
3. For employees under 35 years of age (Generation Y), more than ½ of their news and purchase influences are received through user-generated ratings and digital word of mouth.
Use of Social Media in the Workplace
There is no denying that social media has permeated the workplace. This is particularly the case with Generation Y employees. In a study of more than 1000 business professionals, employees estimated spending around 4 hours per day managing multiple inboxes, with Gen Y employees spending 1.8 hours a day on social media websites.
Developing a Social Media Policy
We suggest that an employer address these issues and others in a social media policy. The contents of each organization’s policy will depend, among other things, on whether the organization permits access to social media sites on its computer network, whether the business uses social media like Facebook and Twitter to promote its products and/or services, the size of the business, and whether the organization has a website and/or blog.
Five threshold issues to consider are outlined Social Media Policy – Part I .
Our Complimentary Social Media Seminar
We are offering a complimentary breakfast seminars in Toronto and Barrie from May 1st to May 8th to help employers learn more about developing a social media policy. To register for the seminar click here
If you have any questions about managing social media in the workplace, please call us at 1-888-640-1728 or send an email to [email protected]
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