Social Media Policy – Part II

Apr 26, 2012

Social Media Policy – Part II

For a number of reasons, employers need to manage the use of social media by employees in the workplace. In this regard, did you know?

1. The Ontario Court of Appeal recently recognized the right to privacy.

2. Reviewing on a job applicant’s Facebook page without his or her consent can result in a complaint under the Ontario Human Rights Code.

3.It is unclear who retains ownership of business-related social media accounts, like an employee’s  business Twitter account

Fun Facts on Social Media 1. Canada is the world’s biggest user of LinkedIn.

2. 85% of people want companies to engage with them via social media.

3. For employees under 35 years of age (Generation Y), more than ½ of their news and purchase influences are received through user-generated ratings and digital word of mouth.

Use of Social Media in the Workplace

There is no denying that social media has permeated the workplace. This is particularly the case with Generation Y employees. In a study of more than 1000 business professionals, employees estimated spending around 4 hours per day managing multiple inboxes, with Gen Y employees spending 1.8 hours a day on social media websites.

Developing a Social Media Policy

We suggest that an employer address these issues and others in a social media policy. The contents of each organization’s policy will depend, among other things, on whether the organization permits access to social media sites on its computer network, whether the business uses social media like Facebook and Twitter to promote its products and/or services, the size of the business, and whether the organization has a website and/or blog.

Five threshold issues to consider are outlined Social Media Policy – Part I .

Our Complimentary Social Media Seminar

We are offering a complimentary breakfast seminars in Toronto and Barrie from May 1st to May 8th to help employers learn more about developing a social media policy. To register for the seminar click here

If you have any questions about managing social media in the workplace, please call us at 1-888-640-1728 or send an email to [email protected]

The material and information in this blog and this website are for general information only. They should not be relied on as legal advice or opinion. The authors make no claims, promises, or guarantees about the accuracy, completeness, or adequacy of any information referred to in this blog or its links. No person should act or refrain from acting in reliance on any information found on this website or blog. Readers should obtain appropriate professional advice from a lawyer duly licensed in the relevant jurisdiction. These materials do not create a lawyer-client relationship between you and any of the authors or the MacLeod Law Firm.

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